Fri | Jun 22, 2018

Swag Dad creations with Balla Shawn

Published:Monday | June 11, 2018 | 12:00 AM
Models walking the runway styled by Phillip "Balla Shawn" Reid at Saint International's Fashion Block in the streets of New Kingston, May 19 2018.
Models walking the runway styled by Phillip "Balla Shawn" Reid at Saint International's Fashion Block in the streets of New Kingston, May 19 2018.
Models walking the runway styled by Phillip "Balla Shawn" Reid at Saint International's Fashion Block in the streets of New Kingston, May 19 2018.
Models walking the runway styled by Phillip "Balla Shawn" Reid at Saint International's Fashion Block in the streets of New Kingston, May 19 2018.
Models walking the runway styled by Phillip "Balla Shawn" Reid at Saint International's Fashion Block in the streets of New Kingston, May 19 2018.
Models walking the runway styled by Phillip "Balla Shawn" Reid at Saint International's Fashion Block in the streets of New Kingston, May 19 2018.
Models walking the runway styled by Phillip "Balla Shawn" Reid at Saint International's Fashion Block in the streets of New Kingston, May 19 2018.
Models walking the runway styled by Phillip "Balla Shawn" Reid at Saint International's Fashion Block in the streets of New Kingston, May 19 2018.
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To earn the title of 'Swag Dad' one needs to be trendy, fresh, creative and vibrant in their attire and character. Being modern and current is essential and the word mundane is non-existent in your vocabulary.

For Phillip Reid, also known as 'Balla Shawn', is no stranger to the Jamaican fashion industry is Flair's pick for the ultimate swag dad attire. Reid debuts his new collection 'Vibing' at the 2018 Fashion Block on Knutsford Boulevard, New Kingston, which portrayed how easy it is to make a statement effortlessly.

The line focuses on turning old-fashioned elegant apparel into stylish every day outfits that require zero energy to put together. This laid-back approach is the very core of Vibing which is reflected in the pairing of a black suit jacket with denim jeans, patterns and colours influenced by the tropics, and corduroy with sequin details.

Local artists who are also noteworthy trendy fathers such as Popcaan, Beenie Man, and Anthony B have all been dressed by Reid. The new line Vibing was well received and Reid himself was overwhelmed by the positive feedback from the crowd.

latara.boodie@gleanerjm.com